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Pipedrive vs HubSpot

Compare workflow fit, plan limits, billing basis and the total cost of ownership.

OverviewP

Pipedrive

Official pricing
H

HubSpot

Official pricing
Best suited toSales teams that want a clear, customizable deal pipeline.Teams connecting customer data across departments.
Key capabilitiesCustomizable pipelines · Lead & contact management · Automation on higher plansContact management · Sales pipeline · Marketing & service tools
Why shortlist itA focused sales workflow makes seats, pipeline requirements and follow-up needs easier to evaluate.Start with free foundational CRM tools, then evaluate specialist hubs as your needs grow.
Before you subscribeEmail sync and automation require Growth or higher. Advanced lead generation and controls may require higher tiers.Advanced automation and reporting depend on paid hubs, seats and limits. Price the full configuration before upgrading.
Listed plan pricesLite: $14 · USD / user / month, billed annually | Growth: $39 · USD / user / month, billed annually | Premium: $59 · USD / user / month, billed annuallyFree CRM tools: $0 · Free foundational tools; paid hubs priced separately
Has a free planNo free plan listedFree plan available

Sources checked 9 October 2026. Price snapshots, not live quotes. USD, billing term and limits are shown per plan. Confirm regional pricing and tax with the provider.

Pipedrive

Sales teams that want a clear, customizable deal pipeline.

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HubSpot

Teams connecting customer data across departments.

Read review