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Klaviyo vs Shopify
Compare workflow fit, plan limits, billing basis and the total cost of ownership.
Different jobs, not direct substitutes
These products serve different parts of a workflow. Compare the job each does before treating one as an alternative to the other.
| Overview | KKlaviyoOfficial pricing | SShopifyOfficial pricing |
|---|---|---|
| Best suited to | Stores building lifecycle messaging from customer behavior. | Merchants launching or growing a hosted online store. |
| Key capabilities | Email & mobile messaging · Customer profiles · Marketing reporting | Online storefront · Checkout & payments · Multichannel selling |
| Why shortlist it | Use the free tier to assess store integration and initial messaging requirements. | A unified commerce platform reduces separate storefront and checkout decisions. |
| Before you subscribe | Paid prices depend on profiles, channel and volume. The free tier has limits. | Payment fees, apps and POS add to subscription costs. USD snapshots are not Swiss quotes. |
| Listed plan prices | Free: $0 · Up to 250 profiles and 500 emails / month | Paid plans: Variable · Profiles, channel and volume determine price | Basic: $29 · USD / month, billed yearly; payment fees extra | Grow: $79 · USD / month, billed yearly | Advanced: $299 · USD / month, billed yearly |
| Has a free plan | Free plan available | No free plan listed |
Sources checked 9 October 2026. Price snapshots, not live quotes. USD, billing term and limits are shown per plan. Confirm regional pricing and tax with the provider.