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Buying guide · Ecommerce

Klaviyo

Customer-data-driven ecommerce email and messaging.

Official pricing

Sources checked 9 October 2026

Best suited to

Stores building lifecycle messaging from customer behavior.

Why shortlist it

Use the free tier to assess store integration and initial messaging requirements.

Before you subscribe

Paid prices depend on profiles, channel and volume. The free tier has limits.

Key capabilities

  • Email & mobile messaging
  • Customer profiles
  • Marketing reporting

Plans & pricing

Free

$0

Up to 250 profiles and 500 emails / month

Paid plans

Variable

Profiles, channel and volume determine price

Price snapshots, not live quotes. USD, billing term and limits are shown per plan. Confirm regional pricing and tax with the provider.

Official pricing · www.klaviyo.com

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Editorial approach

These are desk-researched buying guides based on linked vendor documentation, not hands-on test scores. We compare intended use, plan scope and cost drivers. There are no invented ratings or paid placements.