Semrush
SEO research and AI search visibility in modular toolkits.
Sources checked 9 October 2026
Best suited to
Teams working across SEO and AI search visibility.
Why shortlist it
Compare SEO-only with combined SEO and AI Search packages around the work you actually do.
Before you subscribe
Extra users and specialist toolkits have separate limits and prices. The lowest SEO price is not the combined AI Search tier.
Key capabilities
- Keyword research
- Site audit & rank tracking
- AI visibility in selected packages
Plans & pricing
SEO
$139USD / month, monthly billing
Starter · SEO + AI Search
$199USD / month, monthly billing
Pro+ · SEO + AI Search
$299USD / month, monthly billing
Price snapshots, not live quotes. USD, billing term and limits are shown per plan. Confirm regional pricing and tax with the provider.
Official pricing · www.semrush.comSame-category alternatives
| Software | Best suited to | Plan snapshot | Overview |
|---|---|---|---|
| aAhrefs | SEOs researching search demand, competitor pages and link profiles. | $29USD / month, monthly billing | Read review |
Editorial approach
These are desk-researched buying guides based on linked vendor documentation, not hands-on test scores. We compare intended use, plan scope and cost drivers. There are no invented ratings or paid placements.