Ahrefs
Search research, backlink analysis and technical site auditing.
Sources checked 9 October 2026
Best suited to
SEOs researching search demand, competitor pages and link profiles.
Why shortlist it
A useful shortlist option for research-heavy SEO with project and crawl requirements.
Before you subscribe
Starter and free tools differ from Lite. Historical data, crawl credits and extra user costs vary by plan.
Key capabilities
- Site Explorer
- Keywords Explorer
- Site Audit & Rank Tracker
Plans & pricing
Starter
$29USD / month, monthly billing
Lite
$129USD / month, monthly billing
Standard
$249USD / month, monthly billing
Price snapshots, not live quotes. USD, billing term and limits are shown per plan. Confirm regional pricing and tax with the provider.
Official pricing · ahrefs.comSame-category alternatives
| Software | Best suited to | Plan snapshot | Overview |
|---|---|---|---|
| SSemrush | Teams working across SEO and AI search visibility. | $139USD / month, monthly billing | Read review |
Editorial approach
These are desk-researched buying guides based on linked vendor documentation, not hands-on test scores. We compare intended use, plan scope and cost drivers. There are no invented ratings or paid placements.