Compare
Ahrefs vs Semrush
Compare workflow fit, plan limits, billing basis and the total cost of ownership.
| Overview | aAhrefsOfficial pricing | SSemrushOfficial pricing |
|---|---|---|
| Best suited to | SEOs researching search demand, competitor pages and link profiles. | Teams working across SEO and AI search visibility. |
| Key capabilities | Site Explorer · Keywords Explorer · Site Audit & Rank Tracker | Keyword research · Site audit & rank tracking · AI visibility in selected packages |
| Why shortlist it | A useful shortlist option for research-heavy SEO with project and crawl requirements. | Compare SEO-only with combined SEO and AI Search packages around the work you actually do. |
| Before you subscribe | Starter and free tools differ from Lite. Historical data, crawl credits and extra user costs vary by plan. | Extra users and specialist toolkits have separate limits and prices. The lowest SEO price is not the combined AI Search tier. |
| Listed plan prices | Starter: $29 · USD / month, monthly billing | Lite: $129 · USD / month, monthly billing | Standard: $249 · USD / month, monthly billing | SEO: $139 · USD / month, monthly billing | Starter · SEO + AI Search: $199 · USD / month, monthly billing | Pro+ · SEO + AI Search: $299 · USD / month, monthly billing |
| Has a free plan | Free plan available | Free plan available |
Sources checked 9 October 2026. Price snapshots, not live quotes. USD, billing term and limits are shown per plan. Confirm regional pricing and tax with the provider.